Raramente leio o Twitter, mas hoje tropecei uma fascinante thread sobre a economia da atenção.
A Netflix user will browse the app for 90 seconds and leave if they find nothing.— Trung Phan 🇨🇦 (@TrungTPhan) October 6, 2021
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵 pic.twitter.com/xVcESYjHGj